Master of Communication – UI BI Scholarship Awardee

Devina Dhea Pabundu

Transforming complex and creative ideas into Marketing Communications & Public Relations solutions with measurable impact. I combine strategic communication, data-backed insights, and project coordination to deliver end-to-end brand campaigns, stakeholder relations, and events that solve real business challenges.

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Core Expertise Pillars

Strategic Communications

Campaign Strategy · Corporate Reputation · Key Performance Indicators (KPIs)

Stakeholder Management

Partnerships · Sponsorship Acquisition · Community Engagement

Content Strategy

Storytelling · Copywriting · Social Media Marketing

Media Relations

Journalist Engagement · Press Releases · Earned Media

Event Management

Project Management · Brand Activation · Event Planning & Execution

TRACK RECORD

Impact in Numbers

Outcomes from campaigns, media programs, and brand activations I've led from strategy to execution.

Academic Excellence

M.Sc. in Communication, University of Indonesia B.Comm, Telkom University Central Bank of Indonesia Scholarship (2022-2023)

6+ End-to-End Projects

Brand Communications • Marketing Campaign & B2B • Crisis & Reputation • Event Management • Media Relations

+224% Year-on-Year Growth

Project & Campaign Submission Growth

300+ Journalists Engaged

One-to-One Media Outreach

500+ Products Sold in 48 Hours

Beauty Brand Campaign

GET TO KNOW ME

About Me

I am driven by one question: what makes people care enough to act?

Before a single slide is drafted or designed, I put myself in the audience's seat, whether it's a client, partner, or customer.

Then I listen for the questions they'd never say out loud. Why should I care? Is this really worth my time? And what do I get here that I can't find anywhere else?

Most communication starts with what a brand wants to say. Mine starts with what people need to hear and works backward from there. That's how I approach marketing communications, PR, and every campaign or project I'm trusted with.

Education Background

Master's Degree 2024 - 2026

Universitas Indonesia

Master of Communication Management, Marketing & Public Relations

Subjects Taken:

Media Perspectives and Studies Ethics of Communication Digital Marketing Planning and Strategy Marketing Communication Communication Industry and Technology Marketing Communication Management and Crisis Communication Management

Research

Two journal articles on family communication (MediaTor 2023, Golden Age 2025)

Leadership

Project Manager, Urban Village & Idea Festival · Head of Partnership & Sponsorship, IPSMF · Head of Creative Event, REDIAL 2.0

Academic Result GPA: 3.74 / 4.00

Bachelor's Degree 2020 - 2023

Telkom University

Bachelor's Degree in Digital Marketing Communications

Bank Indonesia Scholarship Awardee (2 Years)

Subjects Taken:

International Communication Communication Management Communication Audit Brand Communication Social Media Engagement Consumer Behavior Business Communication Event Management

Academic Result GPA: 3.85 / 4.00

Skills & Competencies

Hard Skills

Corporate Communications Public Relations (PR) Media Relations Crisis Communications Marketing Communications Campaign Management Social Media Marketing Content Strategy Event Management Strategic Partnerships

Soft Skills

Strategic Thinking Stakeholder Management Team Leadership Creative Problem Solving Negotiation Analytical Skills Cross-functional Collaboration Attention to Detail Adaptability Relationship Building

Tools & Software

Figma

Adobe Illustrator

Adobe Photoshop

Canva

CapCut

Excel

Word

NVivo

AMEC Framework

Sprout Social

Languages

Indonesian

Native / Professional Proficiency

English

Professional Working Proficiency (EPT Score: 510)

LINKEDIN RECOMMENDATIONS

Recommended By

What my managers and mentors say about our professional collaboration.

Rembianov

Corporate Communications Analyst, PT Astra International Tbk

DIRECT MANAGER · FIFGROUP & ASTRA FINANCIAL

"Throughout our collaboration at FIFGROUP and Astra Financial, she has proven to be a reliable professional with proactive communication skills and the ability to build effective working relationships."

Verified Recommendation

Ganjar Wijaya

Corporate Communication Officer, FIFGROUP

DIRECT MANAGER · FIFGROUP

"She demonstrated strong communication skills, creativity, and a proactive attitude while contributing to media relations, content development, press releases, and corporate events."

Verified Recommendation

Giovani Yudha

Officer II, SME Program (PFpreneur)

DIRECT MANAGER · PERTAMINA FOUNDATION

"What sets Dhea apart is her ability to think strategically about communication, not just write well... she consistently delivered at a standard I would expect from a seasoned professional."

Verified Recommendation

Robertus Benny D Koestanto

Corporate Communication Department Head, FIFGROUP

MENTOR · FIFGROUP

"During her time with us, she managed the development of a Crisis Communication Handling Book, maintained relationships with journalists, wrote press releases..."

Verified Recommendation

Rizqi Uthama

Campaign & Activation Manager, PT Bank Mandiri (Persero) Tbk

MENTOR · ASTRA FINANCIAL

"I'm confident that Devina's enthusiasm, adaptability, and willingness to learn would make her a valuable asset to any team."

Verified Recommendation

Maria Natasya Duka

Commercial Strategy & Strategic Partnerships

MENTOR · TELKOM LANDMARK TOWER

"What I appreciated most about Devina was her positive attitude and the way she took ownership of her responsibilities."

Verified Recommendation

Note: Quotes are excerpts from LinkedIn recommendations; wording unchanged.